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Cross Point partners with Richard Verschoor

Running a store means dealing with pressure every day. At the entrance, on the shop floor and in the back office. Staying in control is what matters. And that requires systems, people and preparation that perform without hesitation when it counts. That is where Cross Point and Dutch racing driver Richard Verschoor meet.

Verschoor has built his career on exactly that foundation. After winning the Macau Grand Prix in 2019 and spending five seasons in FIA Formula 2. Finishing third in the 2025 drivers' championship and joining the McLaren Driver Development Programme he understands better than most what it means to perform under pressure. Not through talent alone, but through the right systems, the right team and the discipline to prepare for every scenario. In 2026, Verschoor competes in the European Le Mans Series with the Duqueine Team in LMP2, part of his continued development within the McLaren programme. Cross Point is a proud partner in that journey.

The partnership is not about motorsport for its own sake. It is a natural alignment of values. Calm under pressure. Reliable performance. People who respond without hesitation when it matters. That is what Cross Point delivers for retailers every day. And that is what Richard Verschoor embodies on the track.

Every activation within this partnership translates directly to the Cross Point brand story. From race weekend content to exclusive events for clients and partners. Because peace of mind is not only relevant on the shop floor. It starts with choosing partners who understand what it takes to perform.

Peace of mind, powered by Dutch design.

Follow the 2026 season and our partnership with Richard Verschoor via LinkedIn and crosspoint.nl.