For retailers of high-quality consumer electronics such as smartphones, tablets, e-readers, drones, cameras and smart watches, the customer experience can be just as important as the anti-theft prevention. Often, the appearance, feel and performance of the product in the store, including the ability to fully experience the functions, such as menus and apps, can be crucial in a customer’s purchasing decision.

Now that a proliferation of new consumer electronics products is coming onto the market and retailers are under competitive pressure to reduce costs and staff, a solid security system is enhancing the appeal of this category. In addition to line security solutions, other things are just as important. These stores often have a significant surface area, so it is crucial that you know where your customer is. Good customer counting systems, but also visible tagging of blister packs remain important.

You want to optimize your retail business?

Customer counting and heat mapping

You want to optimize your retail business?

AM or RF?

What technology should be used for consumer electronics? A hidden system that is installed in the floor with AM technology? Or normal AM or RF antennas?

For the consumer electronics industry, we see that AM technology is used more often than RF technology. The simple reason is that AM systems can be concealed in the floor and that many spiders are used with AM or DR labels for blister packs.