Cross Point offers EAS solutions that perfectly fit in the look and feel of the Electronics Store

Consumer electronics

For retailers of high-end consumer electronics such as smartphones, tablets, e-readers, drones, digital cameras and fitness watches, the customer’s retail experience can be just as important as loss prevention. Often, the look, feel and performance of the product on display in the store, including the ability to interact and fully experience features such as menus and apps, can be crucial in a customer’s purchasing decision.

Electronic loss prevention devices, which typically involve an alarm console, sensors and related accessories, are one way to display this type of merchandise. Now, as a proliferation of new consumer electronics products hits the market, and retailers face competitive pressure to reduce costs and staffing, a greater array of standard and custom options is further improving this category’s appeal in the industry. In addition to line security solutions, other things are just as important. Often these stores are large, so knowing where your customer is is crucial. Good customer counting systems, but also visible tagging of blister packs remain important.

Count your visitors

Know how many people visit your store and when


What are the hot spots in your store?


Automated trend analysis is more and more important

Visible Loss Prevention

Visible loss prevention scares occasional thieves

Visitor Counting and Heat Mapping

The Cross Point 3D90 and 3D180 combines a smart, highly dynamic stereoscopic camera with enough on-board computing power to pack precise image processing and feature-rich application software into an updated, sleek design.

They can be used to count visitors at the entrance, but also zones can be created to count the number of persons in that zone.

Cross Point Analytics can provide insight into the generated data in order to discover trends

3D Camera Counter with Analytics Dashboard on iMac - Cross Point

AM or RF technology?

What technology should be used to consumer electronics? A concealed system which is installed in the floor using AM technology? Or normal AM or RF pedestals?

For the consumer electronics industry we see that AM technology is used more frequently than RF technology. The simple reason is that AM systems can be concealed in the floor and that many spiders are used with AM or DR labels for blister packaging.



AM Technology in this branch

Anti-theft solutions

The efficient security of a multimedia store starts with the security gates at the entrance. Tagged products can be easily detected at the exit or at the checkout.

A visual and sonic alarm will inform the store staff that a secured item passes between the pedestals unauthorised .
These pedestals exist in many different versions, both in terms of technology and robustness.

Detail of the top with counter on the Nexus Black Cross Point

Why choose our products and solutions?

  • Remote Service

    Remote service reduces operational costs by more than 70%.

  • Retail Analytics

    Perfect tool to obtain insight in the performance of your stores.

  • Product design

    Our products are designed to enhance your store without disrupting shopper experience

  • 30 years experience

    Striving for the best possible products since 1993.